Lacrosse Canada’s National Development Talent Pathway identifies and trains the country’s top U15, U17, and U19 lacrosse athletes, the pipeline feeding Canada’s U20 and senior national teams on the road to international competition and Olympic preparation. In early 2026, Lacrosse Canada brought Kohan Content in to give the NDTP Futures program a logo that could carry that weight.
This national development pathway needed an identity that read “elite” from the first U15 tryout all the way through senior team selection; a mark that grew with an athlete’s entire competitive career. We worked with Lacrosse Canada to ideate concepts, draft directions, and land on a final logo that signaled high performance without losing the sense that the program was still developing athletes on their journey.
The result was a mark built to represent the program across jerseys, digital assets, and event branding as NDTP Futures continued identifying Canada’s next generation of national team talent.
