2024 Georgia Athletic Directors Association Conference

Georgia Athletic Directors Association (GADA) wanted to engage Athletic Directors in parts of their state where historically they did not have a high percentage of members. 

To do this, Kohan Content worked with GADA committee members to build a plan to maximize the amount of content they could create at their 2024 State Conference. 

• This plan included filming their: 
• Keynote Presentations 
• Workshop Sessions 
• Award Show
• Hall of Fame Ceremony
• Influencer Interviews 
  
  

As well as producing a 60-second promotional video highlighting their different activities throughout the conference to aid in the promotion of their 2025 Conference. 

With this content library readily accessible for the association they now can use it to: 

• Engage members throughout the year 
• Promote benefits to potential members 
• Sell content specific sponsorships
• Solicit event partnership