Canes Baseball Social Media Design

Canes Baseball partnered with Kohan Content in 2026 to reimagine the visual direction of their social media presence, focusing on a cohesive, high-energy Instagram feed and story system. The goal was to create a look that stayed true to the Canes brand while introducing a more dynamic and engaging visual language that reflects the intensity and excitement of the sport. We began with a collaborative ideation phase, exploring a range of stylistic directions before refining the strongest concepts through client feedback. The final design system was built to be flexible and scalable, allowing it to be applied seamlessly across a variety of content—from national team highlights and club updates to alumni features—resulting in a bold, unified feed that elevates the Canes’ digital presence.